Welcome to unNiched: The Path of the Blue Eye Project’s Live Event Series

Update: Our latest event, “Scratch, Sniff and Learn,” featuring health marketing communications innovation, was held on October 25.  For podcasts, case studies and other outputs from the event, please click here.

Part of the Path of the Blue Eye Project, unNiched is a series of live events for health marketing communications professionals* interested in receiving stellar education and forging deep connections with their peers.

Learn About Our unNiched Innovation Model (click image)

These live networking and educational events are grounded in the unNiched Innovation Model, which is designed to help people in the health marketing communications field create and drive success within (and without) their organizations.

We hold two types of unNiched events:

  • unNiched(micro): A breakfast series where attendees receive education on digital marketing, mobile trends, public health communications, social media and more.  Learn more.
  • unNiched(macro): A (planned) large-scale event for health marketing communications professionals featuring engaging speakers, deep education and practical, hands-on learning. Learn more.

unNiched and the Path of the Blue Eye Project are powered by Enspektos, LLC, a health marketing communications consultancy.

*We define a health marketing communications professional as anyone involved in helping people find and understand information about health and wellness.


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